Grounded in People, Place, and Purpose
Upper East Side Creative is a full-service marketing and creative firm rooted in the spirit of East Texas and built for organizations with purpose. We specialize in tourism, destination marketing, and nonprofit storytelling, helping communities and mission-driven groups connect with the audiences who matter most.
From brand identity and campaign strategy to content creation, social media, and fully managed marketing plans, we bring clarity, heart, and creativity to every project. While our roots are in tourism and nonprofits, our expertise extends across all business sectors — because every story deserves to be told well.
Upper East Side Blog
Mission statement
Our mission is to help organizations, and communities move forward through clear, purposeful communication grounded in people, place, and context.
Services
Marketing Plans
Strategic marketing is more than scheduling posts or placing ads — it’s building a roadmap that connects your brand to the people who need you most. Our marketing planning services give you clarity, direction, and a plan you can actually execute.
We start by learning your goals, audience, and challenges, then build a tailored strategy that fits your timeline and budget. From defining your brand message to mapping out campaigns, promotions, content calendars, and media buys, we help you organize the moving parts so every effort works together. The result? A marketing plan that’s actionable, measurable, and designed to grow with you.
What’s Included:
- Brand positioning + message development
- Audience and competitor analysis
- Annual + quarterly marketing calendars
- Campaign planning + launch timelines
- Digital + print advertising strategy
- Social media + content strategy
- Budget + ROI tracking recommendations
Content Design & Creation
Your brand deserves visuals and messaging that feel intentional, compelling, and unmistakably you. Our content and design services blend story, strategy, and style to create materials that connect with your audience and reinforce your brand at every touchpoint.
Whether you need fresh social media content, a full rebrand, or promotional materials for an upcoming event, we bring ideas to life with cohesive visuals and copy that work together.
What We Create:
- Social media graphics + content packages
- Brochures, flyers, rack cards, and print collateral
- Ad campaigns (digital + print)
- Email campaign graphics + copy
- Website content + landing page copy
- Brand identity guides + logo development
- Event branding + specialty designs
Online Publications
Your online presence should feel like an ecosystem — every post, article, and update working together to build recognition, trust, and momentum. We plan, create, and manage digital content that keeps your audience engaged wherever they are: on your website, inside your social feeds, and across online publications that amplify your story.
What We Offer:
- Blog + article creation (research, writing, editing)
- Online publication content + digital magazine support
- Social media content planning + posting schedules
- Channel set-up, optimization, and branding
- Storytelling + topic development for recurring series
- Analytics tracking + growth recommendations
- Cross-platform content repurposing for consistency
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We help you maintain a steady, authentic voice — one that reflects who you are, speaks to your audience, and supports your broader marketing goals. From monthly blog posts to daily social media content, we keep your digital presence active, aligned, and working for you.